2016年6月英语四级听力试卷一新闻3原文（网友版）
2016年6月18日的大学英语四六级考试正式拉开序幕，新东方网四六级频道第一时间为广大考生带来四六级考试真题答案以及解析，届时新东方多位知名教师也将第一时间对此次四六级考试相关真题做出详细解析，敬请广大考生密切关注以及。
微博微信平台，此次的四六级真题解析活动也将第一时间开展，广大考生可随时@，与线上老师以及考生随时互动答疑，最后新东方网四六级频道祝广大考生在此次考试中取得优异成绩!
以下为2016年英语四级听力试卷一新闻3原文：
News Reports
News Report Three
Almost all companies recognize the importance of innovation today. But not many are able to integrate innovation into their business.
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents. It is something more practical. The article says many people tend to assume that innovation just means creating something new, but actually it's more than that. It's an attitude of doing things. A company should find ways to innovate not just in products but also in functions, business models and processes.
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success. Procter & Gamble has a “Corporate Innovation Fund” which offers big rewards for high-risk ideas that succeed. It also has a special innovation facility for its employees. Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead. In conclusion, the article says innovative ideas alone do not ensure success. It's pointless unless there is a repeatable process in place to turn inspiration into financial performance.
Q5. What is the problem with many companies according to the news report?
Q6. What do many people tend to think of innovation?
Q7. What does the company Procter & Gamble owe its success to?
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