2013年6月大学英语四级听力考试模拟试题(9)

　　Passage One

　　Questions 26 to 28 are based on the passage you have just heard.

　　26.[A] The importance of advertisement.

　　[B] The society’s great need of advertisement.

　　[C] The origin of advertisement.

　　[D] The prosperity of advertisement.

　　27. [A] The local governments.

　　[B] Their owners families.

　　[C] Advertisements.

　　[D] The audience.

　　28. [A] Advertising is personal.

　　[B] Advertisements are convincing.

　　[C] Advertisements are unreliable.

　　[D] Advertisements are misleading.

　　Passage Two

　　Questions 29 to 31 are based on the passage you have just heard.

　　29. [A] The games shouldn’t be held in Salt Lake City.

　　[B] The games have met their environmental goals.

　　[C] The games did little to protect the environment.

　　[D] The games have caused lasting damages to the area.

　　30. [A] Sports competition.

　　[B] Cultural exchange.

　　[C] Economic development.

　　[D] Environmental protection.

　　31. [A] Building ski jumps farther away from the city.

　　[B] Developing better public transportation in the city.

　　[C] Planting more trees around the fields.

　　[D] Promoting the use of cleaner energy.

　　答案和解析：

　　Section B

　　Passage One 　　

　　When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something competent to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. The government does not give money to mass media such as TV stations, newspapers, magazines and radio stations. They are all owned privately. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

　　Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way： Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media.

　　All advertisements try to make people believe that the product, idea, or service advertised can do well to them. Advertisements exist everywhere in our lives.

　　Questions 26 to 28 are based on the passage you have just heard.

　　26. What is the passage mainly about?

　　【解析】选[D]。这篇材料开篇就提到了广播、电视、报纸上的广告(advertisement)，随后讲了广告的定义，结尾说广告到处都存在，这表明本篇 讲的是广告的繁荣发展，故选项[D]符合题意。

　　27. What’s the financial source of the privately owned mass media?

　　【解析】选[C]。选项[C]符合题意，依据是So where does the moneycome from? From advertisements。

　　28. According to the passage, what is one of the features of advertisements?

　　【解析】选[B]。选项[B] 符合题意，依据是Advertising is the paid, nonpersonal, and usually persuasive description of goods, services and ideas through various media。convincing是persuasive的同义转述，意为making you believe that something is true or right，即“使相信，使确认”。

　　Passage Two

　　Officials at the Olympic Games taking place in Salt Lake City, Utah, say they have met their environmental goals. However, environmental groups say the Salt Lake Olympic Games have done pemp3anent hamp3 to the area. Protection of the environment is now officially one of the three goals of the Olympic movement. The other two goals are sports and culture. Today, many cities seeking to hold the Olympic Games promise to offer greater protection for the environment. However, an environmental group says that the Salt Lake Olympic Committee make promises that it has not kept. For example, activists criticize ski jumps that were built into the sides of the mountains. They also criticize the officials for pemp3itting trees to be cut down and new roads built for the Olympic Games. They said better public transportation is needed to help decrease air pollution during the Games. And they said not enough has been done to reduce energy use. Lawyers say the Olympics are being used as an excuse to pemp3it development that nomp3ally would be unacceptable under the current environmental laws.

　　Questions 29 to 31 are based on the passage you have just heard.

　　29. What do the environmental groups think of the Salt Lake Olympic Games?

　　【解析】[D]。在听录音之前，预览四个选项可知本文可能谈论的是The games与environment的问题。原文中用转折语言引出环境组织的意见，however,...have done pemp3anent hamp3 to the area,故选[D]。

　　30. Which is not a goal of the Olympic movement?

　　【解析】[C]。四个选项均为含有积极色彩的名词短语，需要在听的过程中留意和它们有关的信息。